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Turo
Project Type
Brand Identity
Date
2024
Turo is a student project where I was tasked with rebranding a Brazilian based shoe brand that has a focus on creating shoes in a sustainable and environmentally friendly way. The name Turo comes from the Portuguese word "Futuro" meaning "Future". This name was chosen because of the brand's future goals. The humming bird was chosen as a symbol of optimism.
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